For historical market or stock comparisons:
Line charts (and line chart races) are my go-to.
For scale comparisons:
Market cap, cash reserves, valuations or bubble charts with logos work really well.
Bar and column charts:
Handle categories like inflation items or tariffs.
Interactive maps:
Great for geographic datasets like minimum wage laws or GDP.
Total Return Over Years
| Year | Total Return | Our Company | Benchmark |
|---|---|---|---|
| 2016 | 0% | $1T | $4T |
| 2017 | 200% | ||
| 2018 | 400% | ||
| 2019 | 600% | ||
| 2020 | 800% | ||
| 2021 | 1000% | ||
| 2022 | 1200% | ||
| 2023 | 1400% | ||
| 2024 | 1600% | ||
| 2025 | 1800% |
Cards visualization with links:
- Flourish for Newsrooms: bring any data to life with interactive visualizations
- Transform data into stories: Scrollytelling & Multi-step sliders
- A quick guide to creating charts and graphs for social media
- How to grab attention with data – my checklist for interactive storytelling
| Category | Change |
|---|---|
| IT hardware | 224% |
| Toys | 33% |
| Apparel | 79% |
| New vehicles | -72% |
| All items | 1,056% |
| School fees | -93% |
| Hospital & related services | 797% |