# Data + Visuals + Narrative = Storytelling!

## Click on a section to find out more about each data storytelling component.

### Categorical data

Yes/no questions, demographic categories  
Best templates: Bar charts, pie charts  
For questions where respondents choose between categories, such as “yes” or “no,” bar charts or pie charts are perfect for showing the distribution of answers clearly and simply. These visualizations make it easy to compare responses at a glance.

### Ordinal data

Likert scales or ranked responses  
Best templates: Stacked bar charts  
For responses where participants rank or rate options (like rating satisfaction from “strongly disagree” to “strongly agree”), a stacked bar chart shines. It shows the full range of responses for each question in one view, making it simple to spot trends and patterns in how people feel.

### Text data

Open-ended responses  
Best templates: Word cloud  
When dealing with open-ended questions, where respondents share thoughts in their own words, word clouds and summary charts work wonders. They help highlight frequently mentioned keywords or themes, making sense of qualitative data at a glance.

# Data storytelling for marketers

#### Showcase results, identify trends, and get buy-in with visualizations that speak louder than numbers

[Read more](/content/blog/marketing-report-data-visualization/index.html)

# Data storytelling for sales teams

#### Learn how to turn sales metrics into clear, useful stories that drive action and foster data-driven decision-making

[Read more](/content/blog/sales-report-data-visualization/index.html)

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# Daring to diverge: Flourish and WPP’s journey in data storytelling

[Read more →](/content/blog/wpp-best-countries/index.html)

# 8 ways to visualize financial market data

[Read more →](/content/blog/visualizing-financial-data/index.html)

# How to identify trends and patterns with data visualization

[Read more →](/content/blog/visualizing-trends-patterns/index.html)

# How to create animated 3D point maps without coding

[Read more →](/content/blog/animated-point-map/index.html)